As a business owner, you may be wondering whether having SEO performed on your site will be the right move to make or not. However, having SEO performed will be beneficial to your business, especially if any of the scenarios mentioned below apply to your establishment.
#1 – Your Business Needs more Clients
If business has been quiet lately, SEO can help attract additional customers – especially if part or all of your company’s activities are performed online.
When SEO is performed correctly, your business will be one that is placed in front of anyone who is interested in purchasing your products or services at the very time they are looking for them. This is crucial because of the fact that they are ready right now, which means that it will reduce the amount of time between seeing your service or product offerings and making an actual purchase.
This also provides a far more targeted marketing approach than when traditional methods such as newspaper or magazine adverts are used because while you may get a printed advert in front of thousands of viewers, many of them may not require your services right away.
#2 – You want your Business to Expand
If you want to improve your company’s market share or you want to expand existing offerings, using SEO in conjunction with other forms of online marketing will most likely deliver the results you desire.
Because most people now find information regarding to services and products they want to purchase online, you need to ensure that your business website ranks as high as possible on Google’s first page of search results for the keywords and phrases that are relevant to your industry. After all, most people only click on the first few results on page 1 of Google, so if you are not there, it will be as if your business doesn’t exist.
#3 – Existing Marketing Methods are no Longer Effective
If your business has been around for a long time, you would most likely have noticed that some of the biggest changes have been how you are acquiring new business and that advertising channels that were once highly effective are now no longer attracting new clients.
For instance, 15 years ago, the Yellow Pages were considered the Holy Grail of advertising, especially for local businesses. However, these days, many people – especially the younger generation who are more tech savvy – reward you with a blank stare if you mention this form of advertising. Instead, most people simply “Google” whatever product or service they are looking for – and this can be done on their desktop or laptop computers or even their mobile phones.
As a result, it is strongly recommended that you have your marketing techniques ‘get with the time,’ and nowadays, one of the most common ways to do this is to make use of SEO on your website.
#4 – Competitors are Honing in on your Profits and Market Share
If your business is experiencing this scenario, then it’s highly likely that your competitors are more visible online than you are. The easiest way to determine this is to perform an online search for your product or service. If someone else’s results come up ahead of your own, then that will be why they are getting all the business instead of you.
Nowadays, even just trying to hold on to existing clients will require that you have some sort of visible online presence because of the sheer level of competition out there. If you haven’t bothered to do this, chances are that someone else out there has – namely, your competitors.
Regardless of whether your products or services are better than those offered by your competition or not, the fact remains that whoever has the best level of online presence will be the ones to get the business.
Is it Worth Spending Money on SEO?
Now that you know how important it is to implement SEO on your website, you will most likely be wondering whether it will be worthwhile to spend a lot of money on it or not.
The end cost of SEO will be different for every single business out there because it depends on various factors such as what your end goals are and how regularly you want your website content to be updated. As a result, it may seem costly in the beginning, which means that you will need to justify this expense along the way.
You will need to ask the following questions to determine whether you will be able to justify the cost of SEO or not:
- Can you start with more focused or local SEO and build upon it at a later stage?
- Does your business have the funds available to cover the cost of implementing SEO?
- If funds are available, how much will you be able to afford to spend?
- What type of results are you hoping to achieve?
To get an estimate with regards to how much SEO will cost you, you will need to speak with an SEO expert or company that that can provide this service to you. An experienced SEO consultant will be able to look at your website, the industry you serve and current analytics and provide you with a guideline of what can be done to improve your website’s chances of reaching page 1 of search results.
Aspects you should be aware of beforehand:
- Existing website traffic stats – if you already use Google Analytics, this will be a big help
- Current website conversion rates – how many website visitors are being converted to paying customers?
- Other general company information such as average costs and profits per sale and time to sale between initial contact and the actual sale
Even if the cost of performing an extensive SEO campaign is out of reach for your business at the moment, you will still benefit from keeping your website up to date and making use of local listings (if applicable). These two aspects don’t cost much to implement and they will add visibility and credibility to your website and business overall. Contact us today to find out how we can help improve your website’s online visibility levels.