PPC Management Services
PPC or Pay Per Click is the term used to refer to adverts that appear alongside and within organic listings on a search engine results page (SERP). The amount it costs to have adverts appearing on a SERP is normally based on the keywords used and cost per click (CPC).
The cost per click will also be determined by the cost of particular keywords, which form part of a significant bidding system. Some keywords are more expensive than others, which is why it is crucial to perform PPK keyword research before placing adverts. This will help target appropriate keywords at the most competitive pricing possible.
When it comes to search engine marketing, our team knows how important it is to make use of PPC adverts. This is why we provide an extensive range of PPC-related services as part of a continual internet advertising strategy. Some of the strategies we use include advert optimisation, overseeing and controlling daily advertising budgets, monthly reporting and analytics analysis.
Developing an Effective PPC Strategy
As most business owners know, internet marketing changes constantly and extremely quickly. Owing to the fact that PPC advertising requires daily adjustments, our dedicated team will assess individual requirements and continually monitor both the placement of keywords and bidding processes.
Our expert PPC team manage numerous advertising campaigns; meaning that they have the ability to implement changes quickly, especially when it comes to improving advert copy and controlling ad placement and pricing.
Any encompassing Search Engine Marketing (SEM) campaign should include PPC advertising because effectively implementing it is crucial when it comes to internet marketing optimisation. When correctly implemented and managed, it will pay more than its dividends in brand advertising, CTR and conversions. In addition, PPC campaigns provide you with the ability to control how much you want to spend on advertising and where you would like to be ranked.
Theoretically, larger bids will help ensure that PPC adverts appear higher than other adverts in paid listings. However, Google considers other aspects such as the bid price, how well a specific PPC advert performs with CTR and the overall bounce rate. As a result, it is crucial to ensure that a sponsored listing be accompanied by relevant website content, engaging ad copy and various targeted industry-relevant keywords.
PPC Campaign Strategy
A successful PPC strategy is one that will also be able to assist with keyword research in a search engine optimisation campaign. This enables words to be live tested to see what their conversions rates will be in paid listings. As a result, it is imperative that you choose the best performing keywords and ensure that they are appropriately used in your next SEO campaign. This will help your site achieve optimal search rankings. It is also recommended that you use our PPC services in conjunction with SEO, as this will boost your results even further.
It’s also important to remember that as your competitors start using more PPC strategies as part of their internet marketing campaigns, online competition will become fiercer than ever. However, when working with our team to streamline and optimise your CTR conversions, it will help ensure that you remain ahead of your competitors and keep your business strong. If you would like to learn more about these services, contact our team today.