In short, local SEO is the process of optimizing your website to maximize visibility for when geo-targeted or local searches are performed.
Local SEO is becoming more important as time goes on and it has become absolutely critical for any businesses that are serving their local area and that wants to promote their products or services online. In other words, if a business serves the local areas and has a physical address, it should be engaging in local SEO. This should be done by having a business-related Google + page correctly set up and ensuring that they have listed themselves in local directories.
What are Geo Located or Local Terms?
These are searches that are made which are aimed at something that is location specific – normally a service or product.
Phrases such as “hotels in Brisbane”, “SEO Perth” or “fast food outlets Melbourne” are examples of search terms that are location specific.
Local Results Pack
When local searches are performed, they often trigger what is referred to as the ‘local Results Pack.” This is an additional section of listings that appears within search results that contains phone numbers, addresses, map pins and even reviews in some cases. There can be up to seven listings in this particular section and there will usually also be a map accompanying the listings to show exact locations.
What is Different when it comes to Local SEO?
When performing local SEO on your site, you will need to pay more attention to these aspects:
#1 – Customer Reviews
Always do whatever you can to get reviews for your local business in sites such as True Local, Yelp and Google +. These are crucial because they will be shown in the local listing, meaning that your business will be provided with the level of credibility it deserves when anyone visits your site.
#2 – Your Google + Profile
As a business owner, your Google + profile should be set up, regardless of whether you are local or not. However, it is even more important if your business is local because the information provided will have an effect on Google Maps as well.
Ensure that you have not only claimed your Google + and local listing; you must also enter all relevant information the profile such as trading hours and other relevant information. It is also a good idea to include a few relevant photos.
These are mentions of your business name and/or address on any other sites, particularly local websites. This normally just refers to mentions though and not links of any sort.
If you are keen to take advantage of the benefits that local SEO can provide for your business, contact us today.